It may be nice for a business to have their website so often frequented by large amounts of traffic. However, what many businesses have found out is the traffic isn’t always all it’s cracked up to be. Having a large amount of visitors to a particular website doesn’t mean a great deal if those visitors aren’t converted into customers. While there are many opinions on how to go about doing this, perhaps one of the best ways is to offer impeccably written sales copy.
However, before a person goes into great detail in how to learn how to write a sales page that converts traffic into customers, it will be important to focus on getting targeted traffic first. The best sales copy in the world isn’t going to sell fidget spinners to senior citizens. The first thing to do will be to focus on getting the right type of traffic. Once that challenge is accomplished through Internet marketing, then the challenge will be to turn that targeted traffic into loyal customers.
In terms of writing sales copy, the quality of the copy can be helped or hindered by the attractiveness of a website. Writing sales copy that is engaging but having it on a website that is outdated or difficult to navigate can negate even the best written sales copy.
Another aspect of converting traffic into customers is called weeding. This is a process where sales copy is written in such a way as to root out the people who aren’t terribly interested in the products or services provided. This also helps to identify the people that are serious about purchasing a product or service.
Lastly is the retention phase of the sales copy. Retention is a method of giving interested individuals reading the sales copy information that they didn’t have. This helps to intrigue a potential customer and, at this point, the odds of them becoming a paying customer as opposed to just a casual visitor to a website are much better.
It’s easy to think that large numbers of traffic will automatically convert to paying customers on a website. However, that isn’t reality. By making a sales pitch more attractive, weeding out the casual visitor and offering information that potential customers didn’t have, your sales copy can be exactly what is needed to turn website visitors into longtime patrons and customers.