What’s The Effect Of Google Algorithm Updates?
Trying to understand Google algorithms and those that are used by other search engines can be quite mysterious. Well for this, let us start from the very beginning.
Algorithm is a kind of mathematical process used by a computer to solve problems or answer questions. In 1998, Google was first launched and became the leading search engine since then. On the other hand, search engine algorithm was made to be able to find files over the internet. There are various algorithms that are used by Google but the very first algorithm that was ever used is Google PageRank, which job is measuring the importance of websites. The function of this is to count the quality and quantity of links to a particular website in order to determine its importance and for that, its ranking is compared to several other pages of the same category or field.
Google used the assumption that websites that should be given with more importance are the ones that have more links from the rest and thus, it rates the site with higher ranking on SERP or Search Engine Results Page. PageRank happens to be as the most known and used algorithm utilized by Google. The truth is, there is now a whole industry of businesses that are making the most of PageRank which is simply called as SEO or Search Engine Optimization.
Google’s algorithm is changing around 500 to 600 times per year which is more than once per day whether you believe it or not. Changes are implemented to be able to make the search experience a lot more relevant for users. Many of the changes are actually minor and not typically change the ranking of the website to noticeable degree. For almost 20 years, Google never stops refining their search engine service which now becomes more complex together with their immense algorithms that affect how websites are being ranked.
As a matter of fact, major Google update have been rolling out regularly both named as well as unnamed. Companies that provide SEO services devote a big portion of their resources to be able to find out how each is affecting the website they’re managing. The stakes are so high most especially for sites that are engaged in the ecommerce industry. If the site is built and well maintained following the best practices with focus on unique content as well as easy to navigate user experience, the website is going to rate well. It is important to have a strong website ranking as it is what would bring superior page ranking that then delivers more traffic to the page.